Although adding a shadow effect is, at a fundamental level, quite simple, the difference between a rudimentary creation and the result of a professional image processing service is immense. In essence, a drop shadow is just a grey or black shape which matches the main image and is inserted beneath it and slightly offset. Softening the edges of the shadow helps improve the look and professionalism of the image, but there are a wide range of factors that need to be kept in mind. It is, for example, important to ensure that you maintain the proportion between the shadow and the size of the object and that the direction of the light is kept the same when creating multiple shadows. This becomes even more complicated when you realize that there’s a direct correlation between the distance of the image and the background, and the colour of the shadow itself. adding reflection shadow, we can make the product look like it was photographed on a highly reflective surface like a high gloss table. Reflection shadow creates the illusion that the product featured in your image isn’t simply a disembodied image, but has a depth and solidity which comes from its relationship to another surface. Use shadow effects with care – Even the most perfectly staged images might not be suitable for shadow effects when the context in which they are used changes. Too much effect, even if it’s natural, can make an image look cheap and gaudy.
Understatement is the best way to proceed when it comes to high-quality publications and our operatives know exactly how to achieve that look. They work closely with our clients to understand how an image is being used and the exact requirements for the finished article. Even if a product is captured without a reflection or shadow, we can create an elegant and natural looking mirror effect or shadow which will help showcase your products in the best way possible. Indeed, the finishing touches on shadows and reflections make all the difference between a professional image and one that has simply been captured and pasted into a layout.