6 SEO Tips for Image Optimization

Image Optimization as you know are extremely important, but as many don’t know if you use them right you might gain important ranking points when doing your search engine optimization. Remember images can drive traffic through image search as well as inclusion in universal search results.

There are actually several dimensions to image optimization that involves better placement in search results, optimization for user experience which is what Pixel Expert bd is focussed on and in some cases, optimization for easier sharing of images on the social web can matter.

For image SEO, it can be helpful to think of optimizing images like optimizing a tiny webpage within your page. Things like url structure matters, anchor text and descriptive tagging are factors for optimizing images for search engines, just like regular webpages.

Here are a few tips for optimizing your images in order to improve their performance on the page and in search (Which brings in free traffic/customers in the long run).

1. Use quality and the right images for the sale/message!

Finding the right kind of image is incredibly important and handela is as important, who walks into to a messy store?
Great images can add another dimension to an article or page that can encourage people to share the page and create some great backlinks (This give you a way better ranking on Google, Bing and Yahoo!). As written in SEO Branded a book about branding through SEO, it is very clear that back links is the most effective way to gain a higher ranking.

Here are some of the best Website to actually find Photos:

1. iStockPhoto – Large selection of stock photos that you can buy.
2. Veer - Large selection of stock photos that you can buy.

You can alternativelly use Google Images to find images for your site, as long as you search with the proper licensing – or take them your self and send them to Pixel Expert bd for modification. REMEMBER! you have to be very careful when using images, as if you don’t have the permission to reuse it, companies and sites can take legal action against you.

The general rule of thumb is this: if the image isn’t Creative Common licensed or you didn’t buy or create it, don’t post it – you do not own the rights to them!

2. Use the keyword(s) in the file name (you want people to find it on Google)

Just like keywords in post urls are important for pages, the same is matters for pictures! Using keyword-rich words in your image filename is important for helping search engines to index them and rank your page and image higher. Think about many forget to do so, so when people search for an image your chances to get a higher ranking is way higher than with your competitors. An example is “ Pixel Expert bd .jpg” this name doesn’t make any sense to you or Google, but “ Pixel Expert bd .jpg” does, if you Google Red iphone cover in wood, guess who shows :) (Dimensions, product, color is important to go for a long tail keyword search).

Google suggests that you should place your photo in one folder on your website, versus placing them in random folders throughout the site. Another suggestion from Google related to file names or URLs of images is to make sure you use common image filetypes such as JPEG, GIF and PNG.

3. Create descriptive alt text

Alt text is a HTML tag that search engines uses to read info about your image, if you have defined one. Unlike traditional web content, search engines can’t determine the text content of an image which is why they use the Alt tag to read what the image is about. As a result, search engines need to rely on captions around the image, alt text, file names and other surrounding text. Adding descriptive text in the alt tag helps the search engines confirm what the content of the image is.

If an Photo is used as navigation, ie as a link to another page, be sure to use alt text that is meaningful to the content of the page being linked to.

4. The right anchor text

Anchor text is another important factor SEO for images. If you decide to link to images with text, your anchor text can play a bigger role in how your image is ranked for keywords. Use descriptive anchor text that describes the image is a must. For example, linking to an image using a generic term like “image” or “photo” or a file name that doesn’t use keywords doesn’t give search engines much meaningful information on what the image is about. Linking to an image with keywords is helpful to search engines as well as people visiting your site so use your Red Wood Iphone Cover here once again to lure people and search engines in!

5. Make sure the image matches the content

The content surrounding the image should be related to all of the things that you’ve optimized so far: anchor tags, image url, alt tags. When these things align, it helps search engines confirm that you’re not spamming and that the image is of higher quality and more relevant than others, and you will gain some important points!

6. Don’t over stuff your site – keep it simple!

This goes for every kind of SEO, but we’ll say it again just for clarity: don’t keyword stuff when filling out things like image alt text. Your alt text, captions and file names should be short and descriptive, not a long list of keywords. Remember to optimize images for your website visitors. Image SEO is as much about user experience because it is about achieving higher search engine rankings.