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Tips from Amazon on how to Create Hard-Selling Product Images

I am pretty sure Amazon knows what they’re doing in fact they are the biggest eRetailer in the world.
There’s no one online who comes close to competing with them in terms of sales etc.
Think about it, when Amazon make a rule for third-party sellers, this might have a valid reason :)

What we recommend our customers is to follow their footsteps but then again flip the funnel in terms of strategies is important.
One idea that Amazon is strict about and we highly believe that our clients should follow is their strict requirements they have for product images. We know that many rules were implemented for consistency’s sake, but they had to decide what they wanted to be consistent to, first. We’re betting their preferred formats indicate the kind of images that provide more information to consumers and higher sales for vendors and this is what matters your profit and revenue!

Just to show some of their rules (these can be found on Amazon’s page):

White Background – Even if the images are photographed against a white backdrop, you will have to remove the background via retouching to be pure white. No environments are allowed in the main images either.

Propping and Additional Objects – Props that are not included with the purchase can not be in the image – only if a prop helps demonstrate the product use is one allowed. Amazon does encourage models to display clothing in the main image, however.

Image Quality – Images being uploaded can not be blurry or pixilated. These two effects can happen from upsizing images to look larger. As well, it is recommend to avoid aggressively compressing the file before sending it. The product must be true to color with a pure white (R:225 G:225 B:225) background.

Drop Shadows – Are only allowed if they are in light color and blends well with the background. The drop shadow can not prevent the product from filling up at least 85% of the image space.

Borders for White Cover Art – Cover images must have a border so it doesn’t disappear against the white Amazon background. It can be a very narrow (3-4 pixel) border in a medium grey.

Frame Fill and Cropping – Cover art must fill 100% of the image and all other products must cover 85% of the image. Amazon will not accept a main image that is a cropped zoomed in view of the product.

Packaging – Most products should be shown outside their packaging. Images for books, DVD’s, and CD’s should be of the front cover art not the whole case, this does not include collector editions with special packaging. If a product is visually ambiguous it should be photographed in the packaging.

Text, Graphics, and Inset Images – Main images should not include any additional text or graphics. However, the alternate images can include them to demonstrate the product, dimensions, or how the product is used.

Allow Customer Images – The tips above all help feature the product with its best foot forward, but one tip Amazon doesn’t publicize on its site is something it does quietly on its own: let customers upload their own pictures of products. It’s true that few customers have the time or ability to generate studio-quality images like yours, but that can actually work in your favor. In the same way that customers provide written product reviews, they can use images to convey a visual product review; details about size, color, construction and quality all become apparent in a candid customer image. That provides validity in the minds of other customers and can be a huge tool in making a buying decision.